About Pure Brands

Pure Brands and RUM Amsterdam, two beautiful boutiques in the 9-streets with a beautiful webshop, have a stylish collection for the contemporary woman who loves style and comfort. The selection of Scandinavian, French and Dutch brands are well coordinated so that the customer can dress from head to toe.

The webshop contains items from Marlies Otten's two stores; Pure Brands and Rum Amsterdam. Pure Brands is on Runstraat 8, where we also have our office and RUM Amsterdam can be found on the Huidenstraat 11 (both in the 9-streets). The two stores have just another segment and appearance that connect seamlessly in the webshop.



Circle of Trust, Mos Mosh, Sibin/Linnebjerg, Allan K, G-Lab, Freebird, Goosecraft, No Man's Land, Henriette Steffensen, Anonymous Copenhagen, O My Bag, Knit-ted, American Vintage, Second Female, Gestuz, JcSophie, ba&sh, School Rag, Humanoid, Mödstrom, Birds on the Run, Markberg, Twins by Devotion, La Fée Maraboutée, Notes du Nord, By Malene Birger, Bandhu, Lolly's Laundry, Anine Bing, Kepé Wear and Pavement, but also the Dutch Dante6.

High quality, aesthetics and functionality are at the forefront of all labels. The selected collections come in basic colors and are made of high quality and natural materials such as silk, wool and leather.


We hope to see you soon!

With Love,
Pure Brands

CoC: 52911683
VAT: NL195522151B02