Modström was founded in 2004, and the colourful and feminine design soon won over a lot of hearts, opening up the opportunity to develop Modström into a complete brand concept. The company culture is characterised by passion for fashion, entrepreneurship and hard work, which brings a hands-on female perspective to the fashion industry. Focusing on creating a meaningful business model throughout the supply chain all the way to the girl in the street. The overall mission is not to aim Modströms designs at an exclusive crowd but instead create a beautiful and easy-to-wear wardrobe relevant to many women.