WHY7

Because it is all about the product. We live for authentic craftsmanship made by passionate professionals bound together in our search for creating the perfect piece.

Because we only use the highest quality, whether it is handcrafted leather or European made denims, to insure consistency and complement the modern design and handmade feeling.

Because we started in the creative environment of Aarhus Denmark and have our roots in the mindset of Scandinavian simplicity, functionality and everyday improvement.